Nowadays, advertising messages need to be attractive to achieve good perception. Digital signage technology is the perfect solution drawing the customer’s attention to your message. Digital signage technology combined with the possibility to receive information on a Bluetooth device is a new revolutionary way of communication.

dZine’s BluePull is a unique interactive communication and marketing tool creating new possibilities in the field of promotional communication and information transfer. Displaying information, Bluepull is an easy to use advertising tool without violating the receiver’s privacy.

It gives you the possibility to download the desired information through your Bluetooth device. The information is no longer pushed, but voluntary pulled by the receiver. BluePull is the result of a qualified partnership between dZine and other leading partners of the Living Tomorrow consortium. dZine developed the hardware and software of the BluePull innovation. The BluePull module receives the information of the receiver’s device, sending the respondent at its turn the desired information.

The strength of BluePull is the integration with the dZine DISplayer. The module will only send the content to the Bluetooth device from the moment the BluePull module is a trusted pair with the mobile device.

• Extra information offered to the receiver on his request
• Free information
• The information is pulled not pushed
• All kinds of mobile phone compatible content can be received
• The receiver can download the desired information and send it to other Bluetooth users.
  
  

• All kinds of mobile phone compatible content can be sent.
• Ad Hoc upload and adjustments to BluePull module.
• Offering more enhanced interactivity with narrowcasting (display), versus active posters.
• Continuation of the customer contact. Less waste in comparison to posters, brochures, leaflets.
• Integration in the market chain.