Today's digital signage technology opens up a world of possibilities to target cinemagoers quickly and effectively, presenting them with seat booking information, ticket pricing, advertising, and many things more.

Kinepolis, one of the largest movie theater groups in Europe, has fully embraced digital signage in their multiplexes. In this video, Nicolas Hamon, Image and Sound Manager at the Kinepolis Group, explains how dZine's (a Barco company) digital signage system has changed the moviegoers' experience.