Floralux®, being one of the major home and garden centres in Belgium, has recently installed 4 displays at the
cashier positions. Thanks to its success, long queues of people at the cashiers are a daily
recurring phenomenon.
In order to make the waiting time more enjoyable for the customers, Floralux® installed digital signage solution using professional LCD displays and a web based content management solution to control the content displayed on all screens.
Per today, a mix of promotional content and entertaining images is used. Weather information is a substantial
part as most clients of Floralux® are planning their activities based on the weather conditions which drives as
such their purchase behaviour in the home and garden centre.
About Floralux®
You don’t have to spend a fortune to make a stylish home, that’s what Floralux® thinks. Enter the store in Dadizele (in the province of West-Flanders) and you will immediately notice the large number of indoor and outdoor articles at the lowest prices. Floralux® wants to make things easy for you and makes sure you can find all your household goods and plants under one roof. From lovely scented candles to soft pillows, from blossoming flowers to impressive fruit trees, from elegant vases to nostalgic flowerpots. In short, everything you need to feel at home in your home and your garden. For more info go to www.floralux.be.
