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Kinepolis rolls out dZine digital signage

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Kinepolis, one of the largest and most successful movie theater groups in Europe, has installed + 360 dZine
digital signage units year to date in different countries. Installations grew gradually from a couple of information displays per site to a full range of displays for multiple purposes. After some testing in the most recent movie theaters a complete refresh program for existing sites was introduced, to be rounded off by the end of 2010.


Kinepolis was looking for an out-of-the-box solution which is easy to handle and can be modified to fit their
specific requirements. The solution uses the available Kinepolis network, therefore a non MS Windows based
player solution is preferred because of security restrictions and uptime.

Each complex is managed by a local server. This server links seat information advertising- and database content together with the ticketing system for this specific complex

The dZine DISplayers are specifically used for:

  • Displaying movie trailers and additional information in replacement of the former commercial paper posters.
  • Expanded possibilities for advertisement and information to improve customer service.
  • Displaying in store information of available products in commercial places like the candy shop.


In the most recent Kinepolis movie theaters such as Kinepolis Bruges and Ostend, advanced sensors in the
seats notice when a seat is being filled in. Above each movie theater entrance a display shows all the seats
in that specific room. The green colored seats are people sitting in the right seat; red colored seats show
people sitting in the wrong seat or people who haven’t bought a ticket and white colored marked seats
haven’t been sold yet.

Digital signage in a cinema environment can be considered as one of the key markets for dZine. In the past, numerous customers a broad chose dZine as the platform for their internal promotional communication.

Within this cinema environment, dZine excels in providing a secure and reliable DS solution with an open
mind towards customized integrations with third party back-office software and content databases.


About Kinepolis


Kinepolis is a source of relaxation and contemporary entertainment for all age groups through its network
of movie theatres.

The Kinepolis concept is characterised by a constant drive to innovate and focus on customers. In terms of
technology, in past years this has resulted in the digitisation of the motion picture medium and the development of 3D cinema. In terms of content, Kinepolis now programmes an original mix of traditional movies and sports, cultural and social events.

Since forming in 1997, Kinepolis has grown into market leader in Belgium and trendsetter in Europe.
Kinepolis runs 23 multiplex cinemas in Belgium, France, Spain, Poland and Switzerland.

About dZine


dZine, an independent private company founded in 1992, has always been a pioneer in building digital
signage systems and professional mobile solutions. Due to dZine’s high qualified hardware and software
division, customer-made solutions with a long life span are supplied for numerous applications. Today, dZine is a profitable small giant, which employs over 40 high-graded persons.

dZine, being a key player in its two markets, has already distributed over 90.000 players worldwide and it is rapidly expanding. dZine is a devoted innovative company founded on a strong dedicated team of engineers. The combination of dZine’s R&D skills and technical know-how results in solid and future proof solutions. dZine has drawn up the perfect balance between quality, performance, durability and price to serve its customers.

dZine considers partnership to be a key factor. It is dZine’s business to assist its customers and partners
through every step of their project. Knowledge and experience is shared with them in various stages; predesign, support, installation, after-sales-service. Over the years, dZine’s technology has proven to be the key to the customer its success.



Kinepolis rolls out dZine digital signage Kinepolis rolls out dZine digital signage Kinepolis rolls out dZine digital signage Kinepolis rolls out dZine digital signage Kinepolis rolls out dZine digital signage