dZine developed an interactive island showing three major digital signage solutions.
BluePull, Audience measurement signage and Mobile phone pick up signage, all three signage solutions are designed for the promotion of products or services in the retail market.
BluePull can be used in supermarkets, shops and at special events. BluePull is the ultimate marketing tool to promote your product. Passers‐by can download a file code via their Bluetooth device, entitling them to e.g. a discount, free sample voucher or free entrance. Your product/event is in the spotlight with the BluePull module, all without pushing the information. The strength of BluePull is the integration with the dZine DISplayer. The module will only send the content to the Bluetooth device from the moment the BluePull module is a trusted pair with the mobile device.
Audience measurement signage is also an effective marketing tool presenting your product to the right people. The audience measurement tool detects the gender and age (+/‐) of the people in front of the display, responding with the right content. Different content will be played depending on the gender (male/female) and age (adult/child). Your advertisements can now totally match the respondent, helping him making the right choice.
Mobile phone pick up signage is the revolutionary technology for the telecom sector.
Via a touch screen, business or pleasure phones are distinguished. Picking up one of the illuminated phones will give you the appropriate information about the respective phone on the display. This assists the customer in making the right choice of buying a mobile phone.
Interactivity is quickly becoming one of the top trends in state‐of‐the‐art digital signage.Users are finding out that allowing customers to interact with a screen, e.g. through touch screen, increases dwell time and generates more interest in the on‐screen content.